虽然没有什么官方标准说web2.0应该如何如何，但其实细心点还是会发现一些共同的视觉特征。这篇文章出自著名的字体研究网站，对web2.0网站的标志（logo）进行了分析。 Web2.0从品牌上来说一个共性就是开放和友好，颜色使用往往努力追求轻松愉快明丽，很多的天蓝色，橘红色等等，有时候我们开玩笑说web2.0的官方颜色为：水果绿（lime green，有些青涩的绿色）。（嘿，的确看到很多优秀的web2.0网站是这个颜色）接着，作者很细心的整理了品牌特征明显的web2.0网站的Logo,分析了他们所使用的字体。

柔和型（The Softies）

一个很明显的趋势－－使用比较柔和的，圆角的字体。 A clear trend in new identities is the use of soft, rounded typefaces dominated by VAG Rounded (AKA Rundschrift), but also including Helvetica Rounded, Arial Rounded, Bryant, and FF Cocon. All of these lend a modern friendliness to what might otherwise be a cold trademark. Here are a few examples:

	ClipShack — video sharing Font: VAG Rundschrift and Light obliqued
	Zimbra — collaborative calendar Font: VAG Rundschrift Light
	Wayfaring — custom Google Maps Font: VAG Rundschrift (fattened with added stroke)
	Kajeet — mobile phone service Font: VAG Rundschrift (custom ‘j’)
	Zopa — lending exchange Font: similar to Frankfurter Medium or Bryant Bold Alt
	Pando — file sharing Font: similar to Bryant Medium Alt
	MySpace — social networking Font: Arial Rounded Bold and Bell Gothic Black
	TracksLife — personal database Font: Arial Rounded Bold
	Eventful — collaborative calendar Font: Arial Rounded Bold (slightly smooshed)
	Spongecell — collaborative calendar Font: Arial Rounded Extra Bold
	Skype — internet telephony Font: Helvetica Rounded Bold
	ShoZu — photo sharing Font: FF Cocon Bold
	Tabblo and Tabblog — photo sharing Font: FF Cocon Bold

未来主义型（The Futurists）

Some sites are reflecting the technological breakthroughs of Web 2.0 with a look that says “tomorrow’s techno”. Pixel faces, hard edges, and ultra simplified forms are not as common as the cozy shapes from the group above, but they represent a good portion of the latest internet startups:

	Last.fm — musical social network Font: ITC Ronda (customized) Alternate: Avernus
	Photobucket — photo hosting Font: Digital Sans Medium
	Plazes — geographical networking Font: Base 9 Regular SC
	NewsGator — RSS aggregator Font: ITC Bauhaus Medium
	ReminderFeed — reminders via RSS Font: FF Dot Matrix Two Regular
	Technorati — weblog search tool Font: Neo Sans Medium
	TagWorld — social networking Font: Handel Gothic Bold
	Shoutwire — news sharing Font: Agency Bold

古典主义型（The Classics）

Safe standbys like Trade and News Gothic, Frutiger, Avenir, Interstate, FF Meta, FF DIN, and the always ubiquitous Helvetica continue to see use in new web logos:

	Xanga — weblog community Font: Trade Gothic No. 2 Bold and Light
	FeedBurner — RSS optimization and tracking Font: Trade Gothic Bold
	Newsvine — news sharing Font: FF Meta Bold and Book
	StandPoint — belief sharing Font: FF DIN Medium
	DropSend — file sharing Font: Frutiger Bold
	Flickr — photo sharing Font: Frutiger Black
	PureVolume — music promotion Font: Avenir Book and Medium
	Shutterfly — photo service Font: Avenir Heavy (customized)
	9rules — web design network Font: Helvetica Bold
	Buzznet — photo/video sharing Font: Helvetica Bold (and a familiar bundle of leaves)
	PODZINGER — podcast search Font: Interstate Black
	Campfire — group chat Font: Interstate Regular
	YouTube — video sharing Font: Alternate Gothic No. Two
	Bloglines — news aggregator Font: ITC Officina Bold
	Weblogs, Inc. — blog network Font: Syntax Bold
	Wikipedia — collaborative reference Font: Hoefler Text

更新:

最新的古典派（New Classics）

趋势是设计师不停的打破现在，才创造出来的。下面提到的几个，使用新的字体，有可能引领潮流，成为不变的经典。这些网站不仅在图片和头部区域使用这些字体，而且整个站点都在使用，这是一个增强品牌独特形象的好方法。 Just as there will always be trends, there will also be those designers who break from them. The following logotypes eschew the popular styles mentioned above and use new typefaces that have the potential to become timeless classics. The typeface is then used throughout the site in headers and graphics. It’s a great way to reinforce a brand and set it apart:

	Socialtext — enterprise wiki Font: Lisboa Sans
	Facebook — social networking Font: Klavika (customized) Also: cards with Vista Sans
	Joyent — small business server Font: Proxima Nova (alt ‘a’) Not a logo, but we love Joyent’s use of Proxima — a new face that feels familiar but has its own character.

 翻译：油茶研究会 相关链接：The Logos of Web 2.0