1. affective design » 药物广告依赖于情感诉求
   人们经常向医生指定要某种药物，那种他们在电视广告上看到过的药物，大部分归因于情感诉求。Although most of the advertising did make some factual claim (82%), or offered a rational argument for using the product (86%)，almost all of the ads (95% according to the article) utilized some type of emotional appeal to sway consumers.
    
2. Smashing杂志：Best of August 2007
    每月挑选互联网上最新涌现的服务应用、技术、工具、资源、技巧教程、文章、css、ajax、XHTML、javascript、设计作品等，超级受用。
    
3. eBay与PayPal年度开发之星奖，两人获得最佳用户体验设计奖
   eBay relaunching to enhance user experience “Our user experience has always been fantastic, but it didn’t keep up, in my view, as well as it should have,” CEO Meg Whitman said in an interview Friday on the sidelines of the ‘eBay Live’ user celebration in Boston. “You will see more changes to eBay’s buyer experience in the next 12 months than you probably have seen in the past three or four years.”
    
4. 欧洲Benchmark普查首次把在线公共服务的用户体验纳入考察范围
   The survey examined three elements which are important to the user experience: the provision of a legally recognised, secure electronic identity, whether the service could be accessed via alternative channels such as call centres, kiosks, mobile phones …
    
5. 用民族学研究来设计更好的骨质疏松诊断器？当然可以!

   Through Cooler’s ethnographic user-focused research, patient and operator experiences with the device will drive solutions in the final design…

周二茶闻，试运行节目。

目的：拓宽设计视野广度，见证设计的力量。

范围：关注体验、设计、研究的新闻动态：

• 某国成立了某超强设计学院，
• 某大公司招募奇怪的用户体验职位，
• 某协会颁发了关于设计管理等方面的奖励，
• 某新应用，力图带来超帅体验，
• 某企业通过设计带来了企业的起死回生，

。。。

时间：每周二发布一期。

如您有英文阅读习惯，不妨来做采茶人。

本期采茶人：Ryana | 油茶研究会 User eXperience STUDY

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